Depending on your priorities, the current slump in the oil price could be good news! Fuel at a little over £1.00 a litre, for example, feels pretty good.
If you are actually working in the industry, however, the positives are scarcer than hen’s teeth. The one exception is the idea of businesses being “fit at $50 (or even $40)”. This is the idea that if organisations can get their act together to be viable in a downturn, then when things pick up they will be laughing. The good news for us at Wild Thinking is that clients who want to be “fit at $50” really do need to work smarter and that’s where we can help!